about us
Putting YOU in the Driver’s Seat
Dedicated to making car buying and selling experiences not suck.
We're building tools and resources to help the
66% of car shoppers who don't know where to start.
Meet the Founder
With almost a decade in the auto industry, including 7 years at General Motors, Vivian saw first hand that the auto industry hasn’t always been friendly to women. That's why she dedicated Mae to empowering women, and all car shoppers, to level the playing field.
Vivian was recently selected as a 2023 honoree for Auto Remarketing Canada’s Women in Automotive's "Profiles of Leadership" award. The award recognizes the accomplishments of Canada's leading women in the field, highlighting the significant impact they have made in the industry.
During her time at GM, she quickly rose through the ranks to directly manage over 80 dealerships across Canada on behalf of General Motors. Overseeing a network of high-performing dealerships and being responsible for a $1M+ marketing budget for GM gave her a unique perspective on the industry. Vivian has also served as the Head of Marketing at Autozen, where she successfully launched a car selling platform in six markets across Canada and the US.
With Mae, you’ll walk into the dealership confident in your knowledge and decision. The power struggle that shoppers face when car shopping leaves them feeling pressured, overwhelmed and uneasy about making a decision. And these days, discovering the right car has never been more complicated.
Enter: Mae—making auto easy, a guided car shopping experience created with women in mind. From start to finish, Mae will be the friend that gives you the tools to understand and confidently choose the right vehicle, without the intimidation, gender dynamics or confusion. Let's put YOU in the driver's seat, let's make auto easy.
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