about us
Putting Women in the Driver’s Seat
Dedicated to making car buying and selling experiences not suck. Did you know that women purchase 62% of all cars AND influence 85% of car purchasing decisions? And yet 90% of women stated they wouldn't go to a dealership without a man. We're building tools and resources to help the 2/3s of Canadian women who don't know where to start. Let's put women in the driver's seat, let's make auto easy.
Meet the Founder
With almost a decade in the auto industry, including 7 years at General Motors, Vivian saw first hand that the auto industry hasn’t always been friendly to women. That's why she's building Mae to empower women (and all car shoppers!) to level the playing field.
Vivian was recently selected as a 2023 honoree for Auto Remarketing Canada’s Women in Automotive's "Profiles of Leadership" award. The award recognizes the accomplishments of Canada's leading women in the field, highlighting the significant impact they have made in the industry.
During her time at GM, she quickly rose through the ranks to directly manage over 70 dealerships across Canada on behalf of General Motors. Overseeing a network of high-performing dealerships and being responsible for a $1M+ marketing budget for General Motors gave her a unique perspective on the industry. Vivian has also served as the Head of Marketing at Autozen, where she successfully launched the autotech platform in six markets across Canada and the US. Under her leadership, Autozen grew its GMV to over $30M in 2022.
With Mae, you’ll know enough to be dangerous at the dealership. The power struggle that women face when car shopping leaves them feeling pressured, overwhelmed and uneasy about making a decision.
90% of women wouldn't step into a dealership without a man. And yet women purchase 60% of all cars - and even influence 85% of all car buying decisions.
Women deserve to decide what's right for them without having to relinquish their power to others. And these days, discovering the right car has never been more complicated. Enter: Mae—making auto easy, a guided car shopping experience created with women in mind. From start to finish, Mae will be the friend that gives women the tools to understand and confidently choose the right vehicle for them, without the intimidation, gender dynamics or confusion. Let's put women in the driver's seat, let's make auto easy.
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